Nice to meet you

Sophie is a writer and the co-editor of Gut Feelings Zine. Hailing from London but with a passion for wild places, she has spent the last six years using the city as her base while venturing out to discover all the tall, wide and vast natural places the world has to offer. As well as manning the reins at Gut Feelings, she has published travel zines with Pioneers Press, had a regular column in the Saatchi Gallery Magazine on travelling and creating, and runs an Explorers Club for women.

Recently graduating with an MA in Literature, Landscape and Environment, it’s the stories told through landscapes that interest her the most and what can be gained by caring for, exploring and growing an affinity for them. As long as there are stories to tell, she intends to keep discovering and sharing them to insight the same sense of wonder in her fellow travellers.

Sophie Ioannou

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Explore our itineraries

FROM USD $8,470 PP

Serengeti & Chimps

A 9 night Tanzania itinerary where you will experience not just an incredible Serengeti safari but also chimpanzee trekking!

FROM USD $11,250 PP

An Out of Africa Adventure

An 8 night itinerary trekking gorillas in Rwanda, followed by 'out of Africa' safari at Cottar's 1920'S Camp in the Masai Mara.

FROM USD $3,989 PP

Magical Bwindi

This 4 night itinerary focuses on visiting the 'magical' Bwindi National Park in Uganda for a gorilla trekking experience

My Favourite Destinations

Bazaruto Archipelago


Amboseli National Park

Bazaruto Archipelago

Etosha National Park

What People Say

  • The personalised service provided was far beyond my expectations. A three week trip visiting four countries in Africa, multiple game reserves, wineries and much, much more was flawless. While a close encounter with a leopard and her cubs…

    Chris Hutchens

  • We got in touch after hearing about Hide & Seek from a friend. Have to say hats off to Jamie, he was so patient throughout, even through our indecisiveness! Ultimately we ended up with the most incredible holiday of our lives. Thank you again, we will be back!!

    Amy Williams

  • Thank you for arranging our Safari holiday in Kenya and Tanzania for us. It was to celebrate our 40th. Wedding anniversary which was on July 1st. 2018, and through your arrangements, we have had a holiday that we will never forget...

    Margaret and Stephen

  • Thanks so much for a truly unforgettable once in a life time holiday. Hopefully we will be in touch again soon!

    Nick and Sarah

  • Spot on in terms of itinerary . We not disappointed by any of the suggestions and had the best holiday ever! Thank you!

    David Glen

  • Jamie was very helpful throughout the booking process and recommended the perfect holiday. There was nothing we would change having now been out to Tanzania. I would highly recommend Hide & Seek to friends and relatives.

    Amit Roy

  • Jamie was excellent. Once I described what we wanted I knew he would come up with the business. ..and he did!!! 5 stars

    Jessica Harvard

  • We spoke to numerous travel agents over the period we looked at booking our honeymoon and only hide and seek gave me the confidence I was looking for. Really pleased with our decision.

    Glen and Amanda Crawford

  • Hide and seek dealt with our last minute travel plans extremely well. Obviously, our accommodations shifted as availability diminished but ultimately they came up with a vacation that we will never forget.

    Bob & Jen


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